Case study · Website, SEO, lead capture

Sandstar Graphics

A Métis-owned print and design shop in Saskatoon. They needed the site to work cleanly on a phone, show up with the right service pages, and send quote requests to the shop inbox.

JTM Marketing has handled technical clean-up, SEO and AEO, and quote forms on this site since about mid-2026.

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What we did

Work grouped the same way we sell it. Details below were checked on the live site on 17 October 2026.

Websites

Technical clean-up on the live site

Mobile viewport tag set to device-width so the homepage is not zoomed-out on a phone.
HTTPS with http sent to https. Homepage HTML was 121.5 KB on the 17 October 2026 check.
20 files linked from the homepage HTML (10 scripts, 1 stylesheet, 5 images, 6 other).

SEO and AEO

Search setup Google and answer engines can read

Google Search Console connected as part of the SEO work.
Homepage JSON-LD types: LocalBusiness, WebSite and FAQPage.
sitemap.xml lists 57 URLs, including service pages such as screen printing, embroidery, signage, graphic design and custom t-shirts.
robots.txt allows public pages, blocks /api/, and points crawlers at the sitemap.
Title, meta description, canonical URL, Open Graph title, and index, follow on the homepage.
Service pages we opened use LocalBusiness, Service, FAQPage and BreadcrumbList schema.

Lead capture

Quote requests that reach the shop

Quote form on the contact page (name, company, email, phone, deadline, message) and on four service pages: corporate orders, business printing, Indigenous printing, and event printing.
Other service pages we opened (including screen printing, embroidery, signage and custom t-shirts) link to /contact instead of repeating the form.
Tap-to-call and a mailto address on the pages we checked.

The live homepage also includes a webchat widget. That widget is the shop's tool, not a JTM product.

What's measurable today

Numbers from our own runs on 17 October 2026. They describe the public homepage that day. They are not a before-and-after, and they are not sales.

JTM website check

Our homepage check scored the live site A: 20 pass, 0 needs work, 0 fail.

Homepage website check, 17 October 2026. Source: JTM website check tool.
Check	Result
Grade	A
Pass / needs work / fail	20 / 0 / 0
Homepage HTML	121.5 KB
Files linked from the HTML	20 (10 scripts, 1 stylesheet, 5 images, 6 other)
First byte	157 ms
Title	65 characters
Meta description	151 characters
H1 tags	1
Image alt attributes	4 of 5 homepage images
HTTPS	https, with http redirected to https