Case study · Website, SEO, lead capture

WLG Homes

A Saskatoon-area home builder. They needed a site that presents the crew, lists the trades, and gives people a way to ask for an estimate on a phone.

JTM Marketing built the website and still runs it.

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What we did

Built and run by JTM. Details below were checked on the live site on 17 October 2026.

Websites

A mobile-first construction site

Custom site for framing, electrical, roofing, full builds, renovations and seasonal lighting.
Mobile viewport tag, HTTPS with http sent to https, and a single homepage H1.
Homepage HTML was 75.5 KB on the 17 October 2026 check, with alt text on 9 of 9 images.
Pages for about, services, portfolio, blog, contact and referrals.

SEO and AEO

Structure search engines can cite

Homepage JSON-LD types: LocalBusiness, GeneralContractor and FAQPage.
sitemap.xml lists 34 URLs, including six service pages and area pages for Saskatoon, Warman, Martensville, Delisle and Prince Albert.
robots.txt allows public pages and points crawlers at the sitemap.
Title, meta description, canonical URL and Open Graph title on the homepage.
Inner pages we opened use BreadcrumbList schema. The six service pages also use Service and FAQPage.

Lead capture

An estimate path that is easy to find

Estimate form on the contact page with name, email, phone and a message field.
Home, about, services, portfolio and each service page we opened link to /contact. They also include a tap-to-call number.
A mailto address is on the site as a backup to the form.

What's measurable today

Numbers from our own runs on 17 October 2026. They describe the public homepage that day. We do not publish project counts or lead counts for this site.

JTM website check

Our homepage check scored the live site A: 20 pass, 0 needs work, 0 fail.

Homepage website check, 17 October 2026. Source: JTM website check tool.
Check	Result
Grade	A
Pass / needs work / fail	20 / 0 / 0
Homepage HTML	75.5 KB
Files linked from the HTML	21 (10 scripts, 1 stylesheet, 9 images, 2 other)
First byte	104 ms
Title	43 characters
Meta description	153 characters
H1 tags	1
Image alt attributes	9 of 9 homepage images
HTTPS	https, with http redirected to https

Lighthouse (mobile)

Median of 3 mobile Lighthouse runs against the live homepage on 17 October 2026. Lab test, not a ranking.

Mobile Lighthouse, median of 3 runs, 17 October 2026.
Category	Score
Performance	99
Accessibility	96
Best Practices	100
SEO	100
Largest Contentful Paint	2.0 s
Cumulative Layout Shift	0

Live site

What it looks like today

Screenshots of the public homepage, captured October 2026. Not mockups.

Desktop homepage of WLG Homes — Desktop homepage, captured October 2026.

Phone homepage of WLG Homes — Phone homepage, captured October 2026.

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